Nº 01Market entry & sales representation · Fashion, lifestyle, food & drinkSydney, Australia
European brands, Down Under
Adler Export Services is a Sydney-based market-entry and sales agency. We represent independent European fashion, streetwear and lifestyle labels to Australian and New Zealand retailers, and we connect quality German and Swedish food and drink brands with local importers.
- Focus
- Fashion, streetwear & lifestyle · shelf-stable food & drink
- Origin markets
- Germany, Scandinavia, the Netherlands, Spain
- Model
- Commission on orders we bring in, so the risk to brands stays low
- Based in
- Sydney, Australia · Australian-owned
- Languages
- English, German, Swedish
01What we do
We act as your Australian team on the ground.
Australia is a long way from Berlin, Stockholm or Amsterdam. We handle the local work that decides whether a brand sells here or stalls.
- a
Wholesale representation
We present your collections to independent boutiques, concept stores and larger retailers across Australia and New Zealand, and we take and follow up on orders.
- b
Selling to our seasons
Our summer is your winter. We plan which drops and carry-over styles to offer, and when, so retailers here buy the right product at the right time.
- c
AUD landed-cost pricing
Wholesale and recommended retail prices in Australian dollars that account for freight, duty, GST and local margins.
- d
Compliance guidance
Care labelling, mandatory product-safety standards and, for food, FSANZ labelling. We flag what applies early and bring in specialist partners where needed.
- e
Logistics introductions
Licensed customs brokers, freight forwarders and third-party warehouses (3PLs), so stock moves smoothly.
- f
Trade show presence
We represent your brand at relevant Australian trade events and buyer appointments, so you don't have to fly in every season.
Hej. Moin. Servus. G'day.
Ash Barnham speaks English, German and Swedish, so we can work with brand owners and operators in their own language when that helps.
02Why Australia, why now
A design-literate market with an appetite for European labels.
Australian shoppers follow European fashion and food closely, but many independent European brands still have no local stockist.
Brands that arrive early, with sensible pricing and reliable supply, can build loyal retail partners before the market gets crowded. Because the seasons are reversed, Australia can also give European brands a second selling window for their collections.
- English-speaking, with a stable economy and strong consumer protection
- A dense network of independent boutiques and specialty grocers
- New Zealand can often be served alongside Australia
- Reversed seasons give you a counter-cyclical sales window
03How it works
Three steps to your first Australian orders.
- 1
Fit check
We review your range, wholesale prices and production capacity, and give you an honest view of whether, and how, it can work in Australia.
- 2
Market-ready offer
Together we build an AUD line sheet with landed-cost pricing, seasonal timing and the compliance points to sort out before shipping.
- 3
Sell & grow
We take your brand to retailers, manage orders and reorders, and report back. You pay commission on the business we bring in.
04From the founder
Hi, I'm Ash.
I've spent years living in Germany and Sweden. Now I'm based in Sydney, and I want to bring European brands to the Australian market.
The timing is good. The Australia–EU free trade agreement is on its way, and that opens things up for a lot of European brands. For the last couple of years I've been talking with brands in Germany and Sweden about what it would take to sell here. Adler is how I'm finally doing something about it.
I'm happy to talk in English, German or Swedish.
Ash